Discovery & Research
EMPATHIZE & DEFINE: The discovery and research phase is all about deep-diving into the context and space of the problem(s). It’s especially important to do discovery activities before creating a new product or feature, so you can find out whether it makes sense to do the project at all.
Typical activities: Design Workshops, User Interviews & Observations, Surveys, Market Research, User Personas, Affinity Diagrams, and Heuristic Evaluations.